We use natural straws in our product. That means no chemical fertilizers or genetic modification. Just normal straws growing out in the wild. And they're everywhere in Iceland. You've seen them along the mainroads, up in the mountains and even on the camping sites.

We like to pick our straws somewhere where there is no traffic. Somewhere where horses, sheep and cows are not allowed. Somewhere where the straw just grow all by themselves. But we are aware of what happened to the Icelandic forest back in the old days. We don't want that to happen all over again, so we only pick a certain amount of straws on each area and make sure that all the young little straws are doing well and that they continue to grow.